Design is Psychology
Every pixel on your screen is a psychological trigger. Color, spacing, typography, and motion all influence how users feel and what they do next.
The 5 Principles We Live By
- Hick's Law — Reduce choices to reduce friction
- Von Restorff Effect — Make the important thing visually distinct
- Social Proof — Show that others trust you
- Loss Aversion — Frame benefits as things users might lose
- Progressive Disclosure — Reveal complexity gradually
Real Results
By applying these principles to a client's SaaS landing page:
- Conversion rate increased from 2.1% to 6.8%
- Time on page increased by 45%
- Support tickets decreased by 30%